These instructions are for users who already have a Google Analytics account, and are tracking website activity through Google Analytics’ legacy platform (Universal Analytics, “UA”), who now want to add the future-proofed Google Analytics 4 (”GA4”) platform.

Here’s how…

• Log into your GA account here: https://analytics.google.com/
• Click Admin
• Select your Account and your Property
• Under the Property column, select GA4 Setup Assistant
• Select Get Started and, if you accept the terms, proceed
• Once done, select Go to your GA4 property
• Now, under the Property navigation (make sure your new GA4 account is selected), select Data Streams
• Click Web, select your website’s Data Stream
• Under Google tag, select View tag instructions
• On the Installation Instructions, select Install Manually
• On the screen, you’ll see the JavaScript snippet for your account's Google tag. Your Google tag is the entire section of code that appears, beginning with: <!-- Google tag (gtag.js) --> and ending with </script>
• Copy that code to your clipboard (CTRL+C for PC, or COMMAND+C for Mac)

Now, go to your cinema website admin panel.

• In the left hand navigation, select Settings
• Scroll down to Header Tags/Scripts
• Paste your GA code into this field (CTRL+V for PC, or COMMAND+V for Mac)
• Hit Update

You’re done. Data should start showing in your GA account within 30 minutes.