Google Analytics (GA) is a free web analytics service that tracks and reports website traffic. It provides valuable insights into your website's performance and user behavior.

<aside> 💡 If you already have a Google Analytics account, you can skip steps 1-3 by retrieving your Google Analytics ID (see GA’s help page here). You can then proceed to step 4 below.

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Step 1: Create a Google Analytics account

Go to the Google Analytics website and sign up for a free account.

Step 2: Create a property

Next, you need to create a property for your website. A property is a website that you want to track with Google Analytics. To create a property, follow these steps:

1. In GA, click on the Admin tab.
2. Select the Create Property option.
3. Follow the steps 1, 2 and 3 - click Create.
4. On the Start Collecting Data screen, select Web.
5. Enter your website URL and provide a name for your website. Click Create Stream.

Step 3: Get your Google Analytics ID

Now that you’ve created your account and property, we need your Measurement ID.

1. On the screen Web Stream Details screen you’ll have landed on, find the Measurement ID (the format is G-XXXXXXXXXX). Copy it (CTRL+C).

Step 4: Add the ID to your Website

1. Log in to your website admin, go to the Settings page, and scroll to Tracking.
2. Paste (CTRL-V) the ID into the field Google Analytics ID. Hit Update.

Step 5: Verify Your Tracking Code